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Originally Posted by jtli202
Lange is my favorite brand, and I agree $30K is priced to highly, regardless of their quality (which I think is better than Patek); they just don't do enough marketing, so their brand equity doesn't justify that price. It should really be priced in the $20-25k range to compete with the RO and Overseas.
That being said, please tell me where you heard the Company is in trouble financially. I know Lange doesn't release its financials, but Richemont as a whole did pretty well in F2019. I am under no delusion that Lange performs as well as Patek or AP, but I'm curious to learn where you heard that they were in trouble financially. Is this backed by any concrete evidence?
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I’ve seen no evidence but a few here have said they don’t believe Lange is in the black. Frankly I don’t see how they could be their watches sit forever in cases and they only make a few thousand a year anyways.