Quote:
Originally Posted by AdamW
I am a marketing expert and I think this hurts Omega's brand at a time when it was prospering the most from the current Rolex situation. It was poised to really be accepted by the WIS community as a viable alternative. Ridicule by those in the know is never good. Plus, those who never thought of a luxury watch and buy it because it's $250.00, aren't exactly the target demo for Omega.
Maybe I'm just too personally biased. I hate the whole thing.
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Been saying this all along, Richemont sacrificing Omega for the benefit of Swatch as Swatch are more likely to thrive in the technology driven sales world we are facing.
Look forward to a Swatch Seamaster next if this watch sells.
Profits and shareholder value will always trump sentimentality and Swatch generates far more profit.