Quote:
Originally Posted by Mystro
No, Rolex as a brand has moved from that position in 2017. It was very apparent that Covid has given Rolex a free look to where they can go and they have capitalized on it moving upmarket. The fact Rolex is using "display only" models confirms they will never have semi full display cases again at their AD. Rolex of 10 years ago is gone regardless what the momentary economy is doing.
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Factories were shut down during covid, they were simply not making any watches. They can’t continue that practice, it’s not sustainable.