Quote:
Originally Posted by Ceriano
Factories were shut down during covid, they were simply not making any watches. They can’t continue that practice, it’s not sustainable.
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Covid gave Rolex a free “market view” not a manufacturing supply view. Rolex started their upmarket control path 5 or so years before Covid. The hot watch market just accelerated their final push like reduced AD’s, display models and all new redesigned showrooms. In reality this march upmarket started way back when they restricted parts and aftermarket services. Certain models besides the ss Daytona started to be a bit more selective around 2013 in availability. When the 116500 Daytona hit it exploded to unprecedented levels of desirability and a new world in availability, waiting list and market prices grew from the Daytona trickling down the professional line..
