Quote:
Originally Posted by gerry100
What if everybody who wants a Rolex has one?
I came off the sidelines after about 40 years, low interest rates, FOMO etc. My opinion is that some of Rolex demand has been pulled forward due to external influences.
There are many, many people who could afford a Rolex ( or a collection) but who have zero interest and never will.
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The issue unlike 30 years ago, people don’t just want one Rolex and call it a day. It’s a completely different market with a desire to purchase multiple Rolex models. Some never stop buying. Even with the WIS community, if a AD offered up any SS Professional model, they probably will buy it. The general public is a lot less picky and will take anything. The feeding frenzy will never be quenched.
The fascination in the brand is more mainstream than what it ever was. The old adage was Rolex sells every watch they make, which is true. The difference now is how the watches are sold, allocated, and secondary market influencing the final price either in additional jewelry purchases at a AD.
The old days what determined if you could purchase a Rolex was if you could actually afford it. Now that’s laughable as actually having money for the watch is just a minor detail in the road to Rolex ownership.
Nothing stays the same and current pricing might be rock bottom with pricing rebounding up again. In 10 years these current prices will seem low.