|
I think that Rolex, with the added value of their CPO program, will keep prices elevated. They already have the infrastructure of their dealer network and can provide a personal shopping experience without the delayed gratification and inherent tension of shipping from third party sellers. And because each of their pre-owned watches will have baked in provenance and a fresh inspection, service and guarantee of authenticity with CPO they can and will charge a premium for them, keeping prices in general across all platforms elevated. Prices have settled down from the days of free money but they won’t crash.
|