Quote:
Originally Posted by Eastie
This is only recently true. Even as recent as like 2013-2015, SS sports models were sitting in display cases and could be had at retail for a 10-15% discount (and that was when MSRP was already low, for example 5711 was $26K). Don't believe me? Search the forum back then.
I think what would be smarter is for PP to reserve the Aquanaut line as a first-time watch for clients under 35 years old, available in SS, with reasonable MSRPs (under $30K for 5167a, under $40K for 5164a, under $50K for 5968a).
The goal should be for the brand to use SS sports watches as a "hook" to get younger clientele into the brand and then build them up in their purchase journey towards $100K+ grand comps.
AP does an incredible job of this with their pricing segmentation strategy. Their entry watches are all under $30K (41mm RO, Code 11.59 3-hander, ROO 3-hander). But by the time a client is purchasing their 3rd or 4th watch, it's a $60K+ one.
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Yep. As someone under 35 id love to see this and think it’s a great practice away from the high brow “gatekeeping”.
Agree that AP is much better here, I think in part due to the fact that they control their own POS and don’t have 3rd party retailers