Chinese replica factories is making 95% of the same watch for $350, with margin.
All the YouTubers posted about amazing fakes for years for the clout.
With an extra couple days of QC, polishing, testing, can probably make the same thing for less than $1000. Remember Rolexes are majority machined.
You can also look at Tudor, if they can make pelagos titanium with margin for $4k, they can make your submariner for less than half, that’s with margin.
The rest of it is “heritage,” branding, marketing, sales, etc etc. Once you get to a certain level of product that’s mostly what it is anyway. It’s about the way it makes you feel + extra QC, not the actual assembly of materials you are buying
Quote:
Originally Posted by ppierce
Does anyone know what margins AD's are working with for Rolex? For example Sub No Date is $9100 ish. What are they getting that watch for?
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