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Old 24 April 2024, 05:16 PM   #36
SLWoodster
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Join Date: Apr 2019
Location: California
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Posts: 1,270
That's not really how it works.

It seems that Material Good and AP have a very strong relationship that goes beyond simple retail. The gentlemen at Material Good assist in retail marketing plans and even training for AP NA execs. So the relationship is totally diff than most brands to retailers.

AP has the option to take over the stores themselves like they did in Los Angeles from Westime.

Quote:
Originally Posted by Armis View Post
MG also jointly owns the Boston boutique and opened the NY AP House, which have both been great successes. Not sure why (or how) AP would consider taking these over themselves.
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