Quote:
Originally Posted by bluestreak
Rolex is one of the most prestigious luxury brands on the planet. The fact that people can’t get a Daytona has done very little to their reputation.
The fact that being a Rolex AD likely increases other sales is good for Rolex. It means they have the leverage to demand ridiculous things like boutique like buildouts.
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It's not just Daytonas. The fact people can't readily get any relatively desirable model has impacted their reputation. When you still have people paying over MSRP for a Datejust or waiting around with no end in sight... or better yet, ADs that won't even add people on to the waitlist... that is damaging to Rolex's reputation.
If I were 22, a fresh college graduate living in a big city, and wanting my first Submariner I think the taste I'd quickly get in my mouth would be enough to walk away from the brand either permanently or at least for a very long time.
I've been lucky on a few instances--I.E. getting a ceramic Pepsi when I was 23 in 2019 as things were heating up, but I think the current system isn't really welcoming to the younger generation and that I was an exception to a backwards and broken system.