[Steve Stifler]

Originally Posted by MILGAUSS88

Why does Panerai have terrible resale value?

They shot themselves in the foot.
They created too many limited additions, then creating another limited addition that closely resembled the previous limited edition, burning the buyers of the original.

Then they took the gun and shot themselves in the other foot with numerous movement scandals.
1 watch with a covered back and a completely raw, unfinished movement.
Claiming an in house movement and increasing the price accordingly when they were made by the parent company.
Removing the hacking seconds.
Pretty much trying cut costs where the shouldn't.

Ding ding ding. +1!