Quote:
Originally Posted by James84
This thread is sounding off alarms for some authorized dealers and even Rolex reading this. Loll.
The truth is every AD gets boxes of watches and sports models regularly.
Bigger doors get more subs, GMT and Daytonas monthly. But ALL doors get them regularly, a long with precious metals, ladies and Datejusts.
The bottom line is they hold or leverage all stainless sports pieces (steel Daytonas, GMT) to push slower moving stock. Rolex even encourages this behavior because they want ALL of their stock sold without discount, PERIOD. That’s the only thing that matters to Rolex.
Your AD is almost certainly lying to you about how much stock they have, where it’s at, how they use it, who gets it etc……
This is a business and bottom line and margins are what matter most to Rolex and it’s AD’s. Both companies leverage the grey market pricing to push more and if possible ALL products. These are the FACTS, plain and simple.
Please also note there are AD’s and Rolex affiliates on this forum monitoring regularly and will comment to throw you off too.
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It's the blatant lying and cat and mouse game that needs to stop. I am in sales and sell a product that is many multiples far more expensive than Rolexes and most watches for that matter. I would never treat any of my clients in the manner at which most get treated. Part of this is on Rolex for refusing to put in place the steps needed to fix the grey market and the other part is you're at the mercy of the honesty, needs, desperation, burnout, or integrity of that particular AD or SA.
Even if there is a long watchlist and realistically things are months out or a year, a good AD or SA would have a proper CRM in place and methods to keep up with their customers and build life long fans especially if they want to sell other items. I pay for jewelry at the ADs that show me customer service that I find similar to how I would treat my clients. I've said it before but most of these places just miss the forest for the trees and don't understand the long game or sales cycles.
The ease of sales the past few years makes a lot of people forget that Rolex has done such a great job of branding that for a lot of people finally owning a Rolex is a sign of great success or once in a lifetime achievement. They want to champion the brand as it has somehow over the course of their life been associated with greatness. These are also not cheap things and can be a ton of money for the majority of people. To finally save or achieve something that you want to commemorate with an iconic piece only to be shunned as a mere commoner or laughed at or felt dismissed is just not a proper way to treat people. I've had positive experiences with most ADs so far, shame to see others haven't. And yes I've been waiting in excess over a year for very simple non SS Sport pieces which can be frustrating.