For every Rolex watch an AD gets in there are likely hundreds (more for highly desirable pieces) wanting the chance to purchase it. They can't just keep selling all of the watches to one individual, they have to spread the joy around. My AD was honest and open when they told me this, which I appreciated. I now understand this, and don't get my hopes up that I'll get more than one or two a year.
PS - this, however, doesn't explain the eye roll. Your SA could have instead just explained this to you.
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