The grey price is a function of demand and supply which in turn is characterised by trends, consumer behaviour etc. Taking a couple of examples, the Sprite was bought up by speculators purely on the assumption they would be discontinued and not necessarily because they like them. So prices firmed a little and now post WoW they are being flipped back out. Supply is plentiful and so prices are softening. The Pepsi however is generally bought because like them and wear them and so although some were bought speculatively and drove prices a little higher, post WoW they are not being dumped back out so supply is as 'limited' as it was before hence prices are holding well.
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