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It’s a slow moving train but Rolex is on a major offensive strategy to protect its own product.
I don’t recall the exact numbers of but the most recent listings had Rolex sold fakes at over 30% on the East coast. These are fakes getting past jewelers and second handers, not some seeking a fake. You now have to exchange your bracelet, pulling AD’s, purchasing Bucherer…
In a lot of ways they are trapped and as with all theft in any form….we all pay. I think it’s going to hurt for a good long while as they transition into a new way of doing business. Pretty sure HW never imagines his watches a major source of laundering drug money or the land of the super fakes.
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