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General trends and even individual tastes change over time.
The classic design i.e. Rolex, Patek Philippe, Cartier, etc is timeless, appeals to the majority and has demonstrated the ability to weather rapidly evolving trends since the 1800s.
Unconventional designs i.e. MB&F, RM, etc are more akin to art. They are unique expressions of horology from their respective Maisons through engineering, craftsmanship, and artistry. They may not speak to everybody, but that was never the point.
There may come a day when watches as a whole may no longer be relevant and simply be relegated to a novelty. In the meantime, I am glad that I am able appreciate an Ulysse Nardin freak just as much as I do a Rolex Submariner
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