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This is an excellent PR play for everyone involved, especially considering the slowing down of demand and the now-defunct 1960s Trinity marketing campaign has run its course. The auction house and Patek will do quite nicely and generate much-needed headlines for their perspective shareholders.
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“Life should not be a journey to the grave with the intention of arriving safely in a pretty and well preserved body, but rather to skid in broadside in a cloud of smoke, thoroughly used up, totally worn out, and loudly proclaiming 'Wow! What a Ride!'” -- Hunter S. Thompson
Sent from my Etch A Sketch using String Theory.
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