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The fact that Rolex became associated with Bond, was due largely to an author; and then again, that a film maker gave an actor a piece to wear. That served to further burnish the brand image of being worn by discriminating people who are at the top of their profession.
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Ah totally forgot that it was a book series first. Thanks for the reminder. Sort of like Breguet coming out in Count of Monte Cristo and some other classic (not sure if it was Around the world in 80 days or 20,000 leagues).
I suppose its really Omega that used Bond more for marketting.
Still, I do see Rolex and Tag being in the same publications does that mean they're after the same markets?
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Rolex TT Datejust, Panerai PAM 312, Omega Connie C-Shape, Anonimo D-Date II, Squale 20 Atmos Blue Ray, Concord Impresario Triple Date Chrono Seiko SKX007, Monster Tuna
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