If I could afford it I would love to collect but unfortunatley I have other commitments namely kids which cost a lot.
I have a SD, a vitage Omega,a Raymond Weil and I recently bought a watch which is styled on a Panerai. ( some will frown on that )
I really would love to add a real Panerai to my small collection someday.
I guess I'm quite lucky though because I don't fall in love with that many watches. For example even if I had the money I wouldn't buy a Daytona because it doesn't smile at me. I really have to love the watch to want to buy it.