Not to hijack the thread, but did anyone see the "Gene Simmons Family Jewels" episode where his business partner loses his Hublot Big Bang?
I happened to notice what it was, but they didn't really go into it on the show. They were in the swamp with some locals doing the whole "grab a catfish out of a hole" thing called "noodling".
http://en.wikipedia.org/wiki/Noodling
After fighting with a fish, he pulled his arm out and his watch was gone!!!