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I found Rolex to be more of a "me too" watch... as in everyone else has one. 5 to 7 years ago Panerai was more rare and was more incognito in meetings than a Rolex which everyone would recognize. Sad though, Panerai is becoming the new cool me too watch.
I have owned many Rolexs but outside of vintage none are really "collectable" or special in any way, so I have sold my GMT 2 C, Sub Cs, Explorers each time knowing I could always pick one up down the road for the same price.
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