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Breitling is rolling this out worldwide, and has gone to most of the AD's in their network and replaced the old paper warranty booklets with the new digital cards. The system wouldn't work if there were still paper warranties floating around.
It also makes taking inventory really easy, since all that has to be done is passing the reader over the warranty storage and each card is read individually.
I believe that the screen is e-ink, which doesn't need an active power source to display anything, just momentary power to make adjustments (which it gets through the dock).
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