I don't understand this either..
My feeling is that most Rolex owners and buyers of today spend most of their time indoors in front of the computer, so the durability and 'ruggedness' of the watch is irrelevent, only the image..
I live in the desert, so when I go for a mountain climb, bike ride, the drag-races, or out to a off-road event..The EXP II is the right watch for the event. It doesn't have the fragile rotating bezel to get sand and grit into, and bangin' it against the rocks and dragging through the brush has little affect.
Hey....if you spend your time clubbin' and posen', then strap on that blingy GMT or your Beach Daytona.
But if you have a serious TT event, or your climbing the dunes in your modified VW1800, or rock climbing in the Jeep....The EXP II is the ultimate workhorse: