[bobernet]

This is a smart move. I hope Rolex does something similar.

For anyone not into guitars, Jim Olson is one of the top custom builders in the world. He might even be the Rolex of acoustic guitars.

Some years ago, Jim got peeved that people would order a guitar, wait a year to receive it, and immediately sell it on the secondary market for significantly more than they paid him. He decided if the market was valuing his product so much higher, then he should raise prices to meet the market rate and keep the profit for himself rather than for the flippers.

His used guitars now trade on the secondary market at or just slightly below his retail pricing for new.

That seems like a pretty good place to be for Rolex and Patek owners rather than the AD lottery and multi-year waits we have today.


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