The "PN" comes from the Italian market . At some point a "peoples" magazine posted a picture of Paul Newman wearing his Daytona and the craze started . At those days Rolex AD's in the US couldn't get rid of the things , some people saw the opportunity to buy them a $800 and took them to Italy and sold them for the double .
Later a similar thing happened when G. Agnelli was spotted in Sardinia wearing a SS 16520 .. we all know what happened .
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