This was an infamous reply from Seiko to an AD in regards to a request to align chapter ring.
Actually, as the watch is one of the mass produced products, the printing misalignment on the dial and
the misalignment of the dial legs' positions are allowed to some extent; we set the appearance standard.
Meanwhile, we think it is difficult to adjust the misalignment by repair as it is due to a variety factor (e.g. dial print, dial legs).
Therefore, please kindly ask the customer to accept the appearance level by explaining the above and
the fact that you explained to the customer before the replacement that it could not be guaranteed that the appearance
would be improved dramatically as the watch was within standard originally.
We set the appearance standard….lol
What gets me is the lengths GS goes to market their meticulous craftsmanship and painstaking attention to detail. They even present a loupe at the boutique when looking at a watch to see how glorious it is in 10x..
But, when there is an obvious flaw in alignment that ruins all that finish work, it’s deemed acceptable and you should just live with it and appreciate the notion that they are good with it, so you should be too
