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Rolex pretty much dictates the buying experience they want their customers to have. At some point, your AD may call or text to let you know they have the watch or something similar that you talked about and you can set an appointment to go in and view/buy the watch. Some ADs may offer a beer or other beverage and the SA will show you the watch and can explain how it works, setting the time/date, etc and they can size it for you after removing the stickers.
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