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Great - not sure making sheer knives is a similar process to making watches. But from my understanding the Rolex manufacturing process is fully geared up for steel and precious metal production and not yet for Ti which is still in the exploratory phase.
The other consideration is when working with Ti it is taking valuable production capacity away from other metals which is probably another consideration for Rolex.
I have also visited watch makers that work with Titanium and they do have special tooling and machines to work with the metal and for them it does add some complexity to their production cycle.
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