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Old 26 April 2024, 03:55 AM   #39
njlam
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Join Date: Nov 2007
Location: Pacific NW
Posts: 544
Quote:
Originally Posted by TickTockChuck View Post
Indeed! Rolex is instant money in the bank for an AD. The profit margin is 40% and requires virtually no sales effort. In fact the special Rolex rooms ADs are forced to install are basically for exhibition pieces. My last AD joked they could sell Rolex out of vending machines (note that they had lost AD status and were talking frankly). All the AD can do is use the steel professional models as a carrot to leverage sales of other even higher margin trinkets in the store, as we're all aware. If you're just wanting the Rolex, it'll be a long time generally without any "relationship".
Why does Rolex allow ADs to enhance their non-Rolex sales at the expense of their overall reputation?
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