[Roger Lococco]

This is the process for every new model Rolex stainless steel watch, as I understand it. We do seem to be well behind schedule on this one.

1. New model announced at Watches & Wonders (Day 0)
2. Watch seen worn by Marky Mark and/or Sylvester Stallone (+3 months)
3. Watch shows up on Chrono 24 (+4 months)
4. Watch shows up on DavidSW (+6 months)
5. Watch shows up as display only model in Rolex ADs (+9 months)
6. Tim Mosso does vignette of watch on YouTube (+1 year)
7. Watch is available to VVVVVVVVVVVVIPs (+1.5 years)
8. Watch is available to other Rolex watch collectors (Never)