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Old 1 May 2022, 05:06 AM   #83
powerfunk
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Join Date: Jul 2011
Real Name: Rob
Location: Boston, MA
Watch: 1530
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Quote:
Originally Posted by Incroyable12 View Post
It looks like the majority of retailer signed Rolexes were from the 1920s and 30s. Did this practice fade out postwar hence the rarity of signed Day Dates and things like that?
Yes, exactly. The 1920's-1940's was the heyday of the "double-stamped" dial, although there were some after that. Until the 1920's it was standard for dials to be branded by the jeweler if they were branded at all. We now take it for granted that we see the watchmaking company's logo and name on the dial, but Rolex's influence was a big part of why that happened when it did.

Supposedly Tiffany stamped their own dials so that's why you see those up into the 1990's.
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