Quote:
Originally Posted by johnwigan
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That would be correct if Rolex is merely playing the finite game. If the observation of Rolex's marketing strategy is a guide, I'd say Rolex is instead playing the infinite game. In the infinite game, the player is in it not only to stay ahead of the competition, but also to continue the play infinitely.
The finite game is myopic, the infinite game is forward looking. It is in Rolex's interest to keep the Swiss watch industry in play long term and I suspect Rolex knows this quite well.