Quote:
Originally Posted by Krash
They’re still going to sell every watch they produce.
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As long as Rolex has the AD distributor system, they will always "sell" every watch produced. For Rolex's part, it gets sold to the AD, and the AD has to accept whatever Rolex chooses to sell them. Now, whether the AD is able to sell it or not could be a different story in the long run.
To Rolex, it doesn't really matter if the watch sells or not at the retail level. If they were concerned about making sure every watch gets sold, they'd focus more on the more widely desirable sports pieces.
What I think Rolex is more concerned about I think is that dealers don't discount a piece to sell it, as that hurts brand value. Eventually, the market may get back to that point for certain pieces, however.