Quote:
Originally Posted by gaffs
50% is quite a loss. Which model did you buy?
But really, one should expect, in a normal environment, to take a loss on selling a watch you bought.
Rolex have a fine balancing act perform going forward. Their watches are still massively in demand, yet, they know that they could be selling double or triple the number of watches they do on a daily basis.
An AD told me very recently that only two or three watches are leaving their store a day.
The AD's, and im sure Rolex, would love to be selling far more watches, but what does this do to the desirability of the brand going forward?
You have to think they want to sell more, at the very least to quash the gray market.
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It was a SBGE215. I expected a loss but not 50% and that was a private sale!. What’s worse is the highest gray dealer offer was 60 percent off what I paid. What made it hurt more is that it was only a few months old with most of the warranty remaining and was in new shape!.
Rolex historically has held their resale value pretty well and I’m sure Rolex will do everything they can to maintain that as it’s a very important part of the brands prestige. Usually, if one buys a non Rolex preowned, then you’ll probably break even as someone else took the initial hit. The GS was an impulse buy for me. I learned a very valuable lesson though. Only buy Rolex new…everything else pre owned.