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Rolex are mass produced items. It's no wonder loads of people have them. The Brand is not about exclusivity , it's about "Boring" [ referencing a recent article in ABTW ]. If you want excitement then Rolex is not the brand so sayeth the latest thinking, Far from being the regatta Blazer , they are seen as the Geography teachers jackets. That analogy is clumsy but the thing is , they are nice watches , with classic appeal , but certainly the dive watches are very "tooly" in a non-stunning way so for me it's all about embracing the ordinary in one ironic way. But I do get the "bonding" thing. I wish I didn't but I do, some watches just don't cry "keep me".
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