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I worked at a US AD for almost 20 years from 1998 to 2017. I was the Rolex specialist.
Obviously things have changed in the Rolex world since then but here's what happend at the store where I worked:
Our Rolex rep would come in quarterly, take an inventory of in-stock watches and make suggestions on what to order. We'd place an order for about 25 watches. They'd usually show up 3-5 at a time over the next month. There were different models that we were required to either have in the case or on order for stock. Pretty much all steel Professional watches were in this group along with at least 3 steel and gold Professional models. At least 4 all precious metal models.
We would get about 1 steel Daytona per month, random dial color. We could order as many other Daytonas as we wanted and get them right away.
Other than Daytonas, we could get pretty much as many steel professional watches as we ordered, usually within a month. I remember when I first started working at the store a guy came in and wanted to get 5 steel Submariners for himself, his Dad and his brothers who all ran a business together. We had two in store and were able to get the other three within a couple weeks. Granted, this would have been in the late 90s.
If you have any other questions for me in thsi regard, feel free to ask.
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