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Platinum is the most valuable of precious metals so it is perceived as the premium choice. Appearance wise, Platinum resembles Stainless Steel for me except when under certain lighting, esp fluorescent lighting that really brings out the pureness and brightness in Platinum.
Patek implementation of white gold is truly beautiful. I always love the yellowish/grey hues that comes out in White Gold especially under certain lighting. Patek SS is a versatile and relatively affordable choice. The way PP finish steel is excellent, very alluring visually. Most of the time, all three metals are not obvious to the casual observer unless compare closely side by side or feel the weight difference.
In the end, it's down to personal preference. A lot of people like the understated looks of platinum and white gold which doesn't call into attention the way RG or YG does.
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