Rolex certified pre-owned watches cost 25% more on average than those from...

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Jun 23, 2023,
Rolex certified pre-owned watches cost 25% more on average than those from traditional resellers

> Rolex last month expanded its certified pre-owned watch program from Europe to the US.

> The secondhand timepieces come with a new two-year guarantee — and a hefty price premium.

> Every model except the Daytona is at least 17% more expensive on average when certified by the Crown.

When Rolex announced its certified pre-owned watch program last December, one big question on collectors' minds was how much this authentication would affect prices.

The answer? A lot. Used watches that have the official stamp from Rolex currently command a 25% higher price on average across the portfolio, according to data from WatchCharts, a price-tracking platform for luxury watches.

In other words, the inspection, certification, and two-year warranty — not to mention the confidence that it conveys for buyers — is worth a 25% premium over the price they would pay a traditional reseller for a similar watch.

The CPO program arrived in the US a little over a month ago at select Tourneau Bucherer boutiques, following an initial phase in Europe, and WatchCharts estimates several hundred certified watches have been sold...


More here...
https://www.businessinsider.com/role...et-2023-6?op=1