So far, Rolex turns tool watches into flashy jewelry pieces.

[Actor07]

Dumping the iconic and understated LeMans in favor of the new Daytona diamond encrusted and Mother of Pearl dial and presenting a new Yellow 18k Gold DeepSea Sea Dweller. I’m not much of a fan of this tilt towards more “bling”

[Etschell]

well pot calling the kettle black with you having a platinum daytona eh?

[Actor07]

Originally Posted by Etschell

well pot calling the kettle black with you having a platinum daytona eh?

LOL, true. But at least the platona looks like SS with the exception of the dial and bezel. But the new diamond bezel jumps the shark IMHO. And the 18K Deep Sea is the shark that jumps the shark.

[thenewrick]

Originally Posted by Etschell

well pot calling the kettle black with you having a platinum daytona eh?

[Devildog]

Originally Posted by Etschell

well pot calling the kettle black with you having a platinum daytona eh?

What are you on about Elliot?

A Platinum Daytona may be expensive, but its not exactly flashy and it can at least be used for its intended purpose.

Sticking a precious stone bezel on a chronograph, sub or GMT on off catalogue pieces is one thing but when nearly 1/5th of production reference Daytona's are not fit for purpose that says a lot about where Rolex is headed.

[Watchman001]

Originally Posted by Devildog

Sticking a precious stone bezel on a chronograph, sub or GMT on off catalogue pieces is one thing but when nearly 1/5th of production reference Daytona's are not fit for purpose that says a lot about where Rolex is headed.

I think those that say Rolex has always had bling offerings are missing the key point, which is very well put above.

[zengineer]

Originally Posted by Etschell

well pot calling the kettle black with you having a platinum daytona eh?

To be fair, they have rubber tool watch straps like mine.

[tedo]

The Daytona hurts my eyes. Wonder what that Deepsea must weight, as the James Cameron is already pretty hefty ??

[harvey]

…they stopped being tool watches when the aluminium bezels went.

[brandrea]

Originally Posted by harvey

…they stopped being tool watches when the aluminium bezels went.

Pretty much

[Tylerlsu2008]

Originally Posted by harvey

…they stopped being tool watches when the aluminium bezels went.

My Explorer II says otherwise

[Mystro]

Originally Posted by harvey

…they stopped being tool watches when the aluminium bezels went.

Yea, it’s just now our modern “tool watches” are more solidly built and expensive and owners don’t use tool watches as beaters anymore.

The owners have changed more than the dna of the watches.

[Meyrin]

Originally Posted by harvey

…they stopped being tool watches when the aluminium bezels went.

Very true...

[collarcity]

Originally Posted by harvey

…they stopped being tool watches when the aluminium bezels went.

Correct.

[huncho]

no one can get a Le Mans so why does it even matter. i think those new daytonas are cool and something different. rolex already has tons of plain watches to choose from anyway

[psv]

It is like the Kardashian is running Rolex now.

[Verdi]

You forgot about this one.

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[0nly5iv3Digits]

Agreed.. Rolex's better days are behind it. Believe me, they know it.

Anyone else find it "coincidental" that Tudor is stealing the show every year now? Haha. Well played, Rolex ~

[East of Eden]

The margins on these $50k watches must be insane, way more than the gold value

[Hollie_Rollie]

Originally Posted by East of Eden

The margins on these $50k watches must be insane, way more than the gold value

Agree, the margins must be insane. I'm curious what the discount will be on these when things go back to 2017

[JRique]

Originally Posted by East of Eden

The margins on these $50k watches must be insane, way more than the gold value

Yes, each watch there is like 125g of gold, like 8k usd, they sell for 50k, on SS the same watch is like 18k, so they charge 32k more for 8k usd of gold. Movement and dial and other parts are the same.

[East of Eden]

Originally Posted by JRique

Yes, each watch there is like 125g of gold, like 8k usd, they sell for 50k, on SS the same watch is like 18k, so they charge 32k more for 8k usd of gold. Movement and dial and other parts are the same.

And it costs what, $1k to make a Rolex?

[GoingPlaces]

We're in the era of celebrity watches. Hard to get bling pieces reserved for rich and shameless which for some people makes them more desirable. Rinse and repeat.

[Cru Jones]

Guys, Rolex has been making precious metal watches for something like 75 years…….all this post-watch fair stress is a bit much

[0nly5iv3Digits]

Originally Posted by Cru Jones

Guys, Rolex has been making precious metal watches for something like 75 years……..

You've missed the forest for the trees here, mate. Everything Rolex makes nowadays is in some way or another fancy "jewellery".

Gone are the days of the rugged utilitarian... Many of us are sad about that. For God's sake even the Deep Sea they've turned solid Gold... Yes, I know the 16618 and even 1680/8 and all that, but everything is just so "bling" today.

[Cru Jones]

Originally Posted by 0nly5iv3Digits

You've missed the forest for the trees here, mate. Everything Rolex makes nowadays is in some way or another fancy "jewellery".

Gone are the days of the rugged utilitarian... Many of us are sad about that. For God's sake even the Deep Sea they've turned solid Gold... Yes, I know the 16618 and even 1680/8 and all that, but everything is just so "bling" today.

There’s a whole catalogue of SS Rolex watches. There were recent overhauls of the SS Daytona and Submariner lines. New lefty GMT. Titanium models…..

This year was more gold and show, yes, but it’s not a point of rupture, IMHO. Just a bit of focus on another part of the catalogue that’s been around for a LONG time, too. And a number of the new 36mm Day-Dates are beautiful….

[0nly5iv3Digits]

Originally Posted by Cru Jones

There’s a whole catalogue of SS Rolex watches. There were recent overhauls of the SS Daytona and Submariner lines. New lefty GMT. Titanium models…..

This year was more gold and show, yes, but it’s not a point of rupture, IMHO. Just a bit of focus on another part of the catalogue that’s been around for a LONG time, too. And a number of the new 36mm Day-Dates are beautiful….

Agreed. It isn't so much a problem with Rolex in particular, but such is modern design and build quality I think. Everything nowadays (high-end) at least, is a little too perfect.

Even those subs, gmts, SD's, DSSDs... they all look so fancy now. Dare I say blingy. Just my $0.02

[superpop]

To quote the illustrious Dr Dre, "Lookin like I robbed Liberace!"

[tymonster]

Originally Posted by superpop

To quote the illustrious Dr Dre, "Lookin like I robbed Liberace!"

This


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[JettyOne]

If you want “tool” watch, Rolex makes a bunch. If you want jewelry wrist bling, Rolex also makes a bunch.

Modern Rolex is no longer tool watch.


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