Rolex Refubs listed higher than MSRP

[enjoythemusic]

Originally Posted by dlddrrr

And this is news to you because?

Smells like OP is trolling.

Seems to be more of this on TRF now that the market is normalizing a bit.

[zengineer]

They could sell them under MSRP and sell the same day they come in, just have not-for-sale exhibition used watches in the case, and keep waiting lists.

[mrlube1151001]

I think it is similar to the car market. You can either buy a used car at a lesser price thru private dealers or buy one from authorized dealer at a premium.It is the choice of the customer where he wants to go.

[Oceanlover914]

I was looking at the website for the one remaining Rolex retailer in Maryland, and the prices they have listed are ridiculous. They are exponentially higher than regular retail and even worse than straight grey market. I would never spend the kind of money they are asking for a Rolex Certified Refurbished watch. I don't see how anyone would. And the funny thing is they had pretty much every single model listed.

[samson66]

When I went to the AD a few weeks ago they wanted $18K for a used SD43. That's wild. Especially since they can be found for under MSRP at several resellers.

[Kevin of Larchmont]

Originally Posted by KatGirl

Yes, what Kevin said! We think alike, and Kevin, just so you know, I never met a Kevin I didn’t like. I even named one of my sons Kevin….


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Thank you, Kat. You are rational and even tempered. I have much to learn from you.

[GONZO2LR]

Originally Posted by KatGirl

Yes, what Kevin said! We think alike, and Kevin, just so you know, I never met a Kevin I didn’t like. I even named one of my sons Kevin….


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The last 3 Kevin's i knew, one as a liar, the other told half truths and the other owed me 100 bucks and he skipped town years ago..hummmm??..what's their last name?????



j/k

[Kevin of Larchmont]

Originally Posted by GONZO2LR

The last 3 Kevin's i knew, one as a liar, the other told half truths and the other owed me 100 bucks and he skipped town years ago..hummmm??..what's their last name?????



j/k

I’ll pay you back I swear, just as soon as I get these boxes packed.

[bluestreak]

Originally Posted by KatGirl

That could not work. Watches must be at least 3 years old to qualify for CPO program, which I now see now, has already been mentioned. If it’s true, that the program is doing well, I’m surprised. For those who think that ADs should be able to set their own prices, on new stock, then there would be no incentive to buy from an AD. We would all go grey, rather than be on a waiting list. Some of us, would give up on the brand. I see no upside, for ADs to do that.

Kat


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If the ADs were selling watches at the same prices the greys charge, why *wouldn’t* you buy from an AD? And the idea is that there wouldn’t be a waiting list if ADs could sell at market prices. The whole reason there’s a list is because ADs have to sell below market.

[EEpro]

Originally Posted by bluestreak

If the ADs were selling watches at the same prices the greys charge, why *wouldn’t* you buy from an AD? And the idea is that there wouldn’t be a waiting list if ADs could sell at market prices. The whole reason there’s a list is because ADs have to sell below market.

Central price controls leading to an arbitrage side economy (black market). Seems like a theme in human society.

[KatGirl]

Originally Posted by bluestreak

If the ADs were selling watches at the same prices the greys charge, why *wouldn’t* you buy from an AD? And the idea is that there wouldn’t be a waiting list if ADs could sell at market prices. The whole reason there’s a list is because ADs have to sell below market.

There is a waiting list, because of lack of stock. Demand is greater than supply. One of the questions I asked , at my AD visit on Saturday, was about available stock. I asked if it were true that they had Subs, GMTs, etc., in a the safe, at all times, in case a VIP comes in. My SA laughed, and said, “No, absolutely not! We keep allocated pieces in the safe, until they are collected. Right now, we only have two watches, in there.”
Apparently, Rolex had shut down over the holidays, and they just started getting deliveries again.

Kat


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[bluestreak]

Originally Posted by KatGirl

There is a waiting list, because of lack of stock. Demand is greater than supply. One of the questions I asked , at my AD visit on Saturday, was about available stock. I asked if it were true that they had Subs, GMTs, etc., in a the safe, at all times, in case a VIP comes in. My SA laughed, and said, “No, absolutely not! We keep allocated pieces in the safe, until they are collected. Right now, we only have two watches, in there.”
Apparently, Rolex had shut down over the holidays, and they just started getting deliveries again.

Kat


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If the prices were higher there would be more stock.
It’s pretty simple. Demand goes down when prices go up.
As much as people say “Veblen good” here, it’s only true to a point. Less people will by a submariner at 20K than they will at 10K

[KatGirl]

Originally Posted by bluestreak

If the prices were higher there would be more stock.
It’s pretty simple. Demand goes down when prices go up.
As much as people say “Veblen good” here, it’s only true to a point. Less people will by a submariner at 20K than they will at 10K

That’s why the ADs won’t try to raise their prices on brand new stock, nor would Rolex allow them to do so. It would be a disastrous move for the brand, as I already stated.

Kat


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[Flypanam]

[favx]

This actually is no news.

[zengineer]

Originally Posted by favx

This actually is no news.

43 posts before you say that it's no news that it is no news.

[Snipe10]

Originally Posted by KatGirl

This is old news. Search Rolex CPO (Certified Preowned) program. It’s been well documented here, on the forum.

Kat


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I'm aware of the program, just hadn't seen such a large selection, and never paid attention to the prices,

best

[Oystersteel92]

Originally Posted by Doood

The shipment of brand new watches will go straight into the CPO glass case. Tell me this won’t happen.

In all fairness, I would do that also if it was my AD, all with the blessing of Rolex. Just remove stickers and record a straw buyer.

The AD doesn't even have to work that hard for it. Just encourage previous clients to "trade in" previously purchased watches and give allocation preference to those who have a trade in over those that don't.

I really like my Daytona, but I'd think about it seriously if my AD called and made me a nice offer on it against something I might like more.

[Milkshake]

Originally Posted by Oystersteel92

The AD doesn't even have to work that hard for it. Just encourage previous clients to "trade in" previously purchased watches and give allocation preference to those who have a trade in over those that don't.

I really like my Daytona, but I'd think about it seriously if my AD called and made me a nice offer on it against something I might like more.

Agree, bet some executives discussed this on the chairlift in between schusses.

[rlx123]

Originally Posted by Doood

The shipment of brand new watches will go straight into the CPO glass case. Tell me this won’t happen.

In all fairness, I would do that also if it was my AD, all with the blessing of Rolex. Just remove stickers and record a straw buyer.

+1.


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[csaltphoto]

Originally Posted by KatGirl

There is a waiting list, because of lack of stock. Demand is greater than supply. One of the questions I asked , at my AD visit on Saturday, was about available stock. I asked if it were true that they had Subs, GMTs, etc., in a the safe, at all times, in case a VIP comes in. My SA laughed, and said, “No, absolutely not! We keep allocated pieces in the safe, until they are collected. Right now, we only have two watches, in there.”
Apparently, Rolex had shut down over the holidays, and they just started getting deliveries again.

Kat


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That might be true at your AD but not necessarily at all AD's. I was in Maui one week, apparently at the same time as another member here. Was in the AD at Waimea and was looking at watches, wearing my sub. Asked what they had in the back and the SA said, "Oh we don't do that. Every watch we receive goes immediately in the cases." OK...

That same week, another member here was in the same store and was thinking of buying a bejeweled 28 or 31 DJ for his wife. Asked if they had something in the back to sweeten the deal. The SA came out with a Hulk. At retail.

I wouldn't have cared if they told me the truth. That's just business.

[Nairn1980]

Ermmm….

[Doood]

Originally Posted by omar-rye

The watch has to be at least two years old to be eligible for CPO

Oh…. I probably should have read the fine print before commenting. Carry on.