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Old 10 April 2024, 10:26 PM   #11
CaptT
2024 ROLEX DATEJUST41 X2 Pledge Member
 
Join Date: Aug 2013
Location: USA
Posts: 460
Quote:
Originally Posted by Old Expat Beast View Post
Well it's an Oyster case, and Perpetual (auto) movement with Date function. That verbiage goes back to the 1920s/30s/40s so is part of the heritage of the company and links most models, past and present.
Yeah, thanks, I’m aware of the history, and appreciate the Rolex heritage. These three words just don’t add any value to me, and I’m not certain that they are an important factor for anyone when buying a Rolex, as such could be removed and wouldn’t detract from the marketability or enjoyment of the watch, and in fact might improve the dial esthetic.

Said differently, it appears to me that including “Oyster Perpetual Date” is a legacy/antiquated marketing tactic that doesn’t have the same impact today.

Opinions could vary on this though.

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