AP Boutique Atlanta Closing

[construda]

Now that it has been confirmed that AP Atlanta will be shuttering in May.. what are your plans, for anyone who has been using that boutique?

[hellofromthebay]

Anyone know why?


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[apandy305]

Is this true????

I really don't want to be forced to deal with the new AP Trap House there.

[Gandor]

Lenox Square is a cesspool. The fact WoS got one there at all was crazy.

[alexlt730512]

i think this one is not directly owned by AP right? more like partnership with an AD

[construda]

Yes it's a WOS owned AD, it is confirmed.. rumors are there may be an AP house at some point in the future but nobody knows when or even if

[Pboned]

That's a shame to hear. I hope WOS opens up another one.

[Akacoke]

Maybe time to open up a bay area boutique

[m3tek44]

Originally Posted by Akacoke

Maybe time to open up a bay area boutique

If they do, let's hope it's not SF rather Palo Alto or Sant Clara (Valley Fair)

[Akacoke]

Originally Posted by m3tek44

If they do, let's hope it's not SF rather Palo Alto or Sant Clara (Valley Fair)

I'm cool with either Palo Alto or valley Fair. Even if it's in Dublin

[codecow]

Originally Posted by m3tek44

If they do, let's hope it's not SF rather Palo Alto or Sant Clara (Valley Fair)

Yes! If my AD gets AP I’m immediately going for a Star Wheel!

[VogelPhoenix]

Originally Posted by Akacoke

Maybe time to open up a bay area boutique

Probably of limited utility to the Atlanta orphans

AP sometimes has an interesting approach for changing their local operations. The original Taipei boutique in 101 is also closing long before the next door AP house finishes construction (but at least in this case there's another boutique in 15min walking distance). With all retail outlets on the same CRM one would hope that they find a more routine way to carry over "relationships" from closed outlets (and departing SAs). Shouldn't be so hard to do much better than Rolex or Patek, where normal collectors are just SOL when their AD closes.

[Armis]

That’s an interesting decision given the strong Atlanta market and clientele. I wonder if this was a decision by WoS, or if AP dictated the closing for some reason. We’ll never know.

[dauster]

Originally Posted by Armis

That’s an interesting decision given the strong Atlanta market and clientele. I wonder if this was a decision by WoS, or if AP dictated the closing for some reason. We’ll never know.

Pretty sure migos and other artist flipped their watches ;) and now they closing down out of spite


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[Pw92676]

Originally Posted by dauster

Pretty sure migos and other artist flipped their watches ;) and now they closing down out of spite


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These guys and Cardi B buy from New York. Whether the have resold I am not sure.

[jokerjacket]

Originally Posted by VogelPhoenix

Probably of limited utility to the Atlanta orphans

AP sometimes has an interesting approach for changing their local operations. The original Taipei boutique in 101 is also closing long before the next door AP house finishes construction (but at least in this case there's another boutique in 15min walking distance). With all retail outlets on the same CRM one would hope that they find a more routine way to carry over "relationships" from closed outlets (and departing SAs). Shouldn't be so hard to do much better than Rolex or Patek, where normal collectors are just SOL when their AD closes.

Wait, is the 101 boutique closing? When is that happening?

[squall1]

Originally Posted by jokerjacket

Wait, is the 101 boutique closing? When is that happening?

Closed last week. I think there will be a pop up somewhere prior to the AP house opening. A13 is the only thing open now.

ALS will take over the old AP space in 101.

[jokerjacket]

Originally Posted by squall1

Closed last week. I think there will be a pop up somewhere prior to the AP house opening. A13 is the only thing open now.

ALS will take over the old AP space in 101.

Oh dang, I had no idea. I was just there a month ago.

Atlanta AP with WoS was weird as they don't use the same CRM as corporate, which sucks for anyone with history there. I suspect more and more of these will be closing soon if Atlanta is closing as they start adding fully corporate owned boutiques. Wouldn't be surprised to see Dallas and Vegas Palazzo being on the chopping block in the near future.

[thetahoess]

AP is transitioning to 100% corporate stores. They will not be renewing partnerships with franchisees.

B

[Gandor]

If I were placing bets, my guess is Palazzo and Chicago are next.

[77T]

It's true that Mall is awful for the violence surrounding and inside it.

The Rolex and PP AD nearby moved everything to Roswell which is North of that area.

WOS just opened the AP boutique in Summer of 2019. I think the pandemic also shunted traffic out of shops into online secondary sales.

Swiss Watch Expo (which is near the Lenox Mall) doubled online sales during that period (they are an independent reseller of any brand).


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[MP777]

Glad I declined the Code 1159 that Sara offered in order to get on the list for a RO41. Hopefully not too many got suckered into bundling with them since they don’t share CRM with AP corporate.

[LndLord]

was this confirmed?

[rjohnston713]

Rough to see, been on a waiting listing for over 2 years for a 37mm RO or 38mm ROC.

I was told there is something going on with Brown and Co and there will be a new AP standalone shop towards the end of 2024 in Buckhead near where the new Brown and Co shop is.

[Armis]

Originally Posted by rjohnston713

Rough to see, been on a waiting listing for over 2 years for a 37mm RO or 38mm ROC.

I was told there is something going on with Brown and Co and there will be a new AP standalone shop towards the end of 2024 in Buckhead near where the new Brown and Co shop is.

I know they are opening a Patek boutique, but I wasn’t aware they’re also opening an AP one too. If true, then that should be a positive development.

[rjohnston713]

Originally Posted by Armis

I know they are opening a Patek boutique, but I wasn’t aware they’re also opening an AP one too. If true, then that should be a positive development.

Went in to Brown and Co today in Buckhead, they confirmed they will oversee the new PP Boutique opening this Spring but the AP House boutique will be independent, I am not sure if that is Material Good but they seem to indicate it was going to be owned directly by AP in some capacity. Got conflicting info on it opening in Buckhead Village or Phipps.

[value.target]

Can you someone describe the differences between an AP Boutique vs. an AP House?

[Rockland]

Originally Posted by rjohnston713

Went in to Brown and Co today in Buckhead, they confirmed they will oversee the new PP Boutique opening this Spring but the AP House boutique will be independent, I am not sure if that is Material Good but they seem to indicate it was going to be owned directly by AP in some capacity. Got conflicting info on it opening in Buckhead Village or Phipps.

It is opening up in Buckhead Village, maybe in 18 months.

[Steele]

Was there a few months ago and got offered a code 1159 I knew it wasn’t an AP corporate boutique so I passed on it

Very sketch mall indeed

[construda]

Is it confirmed that AP is opening the House? Last I talked to my SA it was a "rumor" nothing more