Face Replacement on New Datejust

[sandor]

I got a new SS/18k Datejust for Christmas. The face is black with the word Rolex artfully placed on the face. I don't really like it although it is nice looking. I called factory service for the steps to get a new, standard blue face. The treatment indicated great suspicion on their part. I was told that I needed to do a full service, or they would not sell me a face. The face was around $400 and the service would be $550. Is this really necessary? Is there another way to go about getting a genuine Rolex face installed? Thanks.