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1 September 2021, 02:59 AM | #1 |
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Location: Italy
Watch: Royal Oak 15450
Posts: 31
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Prices Increase
Hello,
There are rumors in Italy that AP will increase from 1.9.21 again the prices, on average +5%. Any similar news in other countries? Let's see tomorrow if this is confirmed |
1 September 2021, 03:19 AM | #2 |
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Yes it is confirmed in the middle east as well
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1 September 2021, 04:07 AM | #3 |
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I heard a 9% increase across all models.
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1 September 2021, 04:09 AM | #4 |
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at this rate, they'll catch up with grey market prices in a flash ;-)
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1 September 2021, 04:18 AM | #5 |
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Real Name: Frank
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you don't think the resellers will follow, as long as demand stays strong?
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1 September 2021, 05:01 AM | #6 |
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Wow, 5-9% is steep. AP is probably trying to push it through now so we all forget about it once the Fall releases are announced.
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1 September 2021, 05:06 AM | #7 |
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Don't worry all, it's 'transitory' as Messr's Powell & Co argue.
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1 September 2021, 06:16 AM | #8 | |
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Quote:
I am not a fan of these increases. They are steep and happen all the time. I am not saying you shouldn't increase prices. Of course companies need to, but stepping-up prices by 5-10% every half-year is upsetting in my opinion, especially when you can't buy the product. So you are on this list for years, and all you do is see the price step-up... I know it's the game but still, I find it ridiculous. I bought my blue ROC chrono in Europe in 2017 for €23.6k If I apply a 9% increase to current prices that's €33.1k Seriously? €10k in 4 years for the same product. I bought a Vacheron Overseas the same year, the price didn't move by a cent. It's true Vacheron came out high in 2016 with the price point of the new line of overeas but then kept it flat, and the rest of the trinity caught-up since. But I think I prefer that. With the AP moves, I feel being taken for a fool. |
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1 September 2021, 06:24 AM | #9 |
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They should keep increasing prices until grey margin is crushed.
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1 September 2021, 10:34 AM | #10 | |
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Quote:
Price in grey/secondary market will go up too, the consumer like us are the one that have to pay for it. Grey/secondary market will be here forever.
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1 September 2021, 10:36 AM | #11 | |
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Quote:
No that's not how pricing works. Right now there's a large delta between market price and what the watch actually sells for. If AP charges closer to market, that demand at the top drops off and is swallowed by then. The rest of the demand sits under the curve. Source: run a PE firm focused on consumer |
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1 September 2021, 11:14 AM | #12 | |
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Quote:
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1 September 2021, 11:15 AM | #13 |
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I hope the value of my APROC 26315 will continue to go up
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1 September 2021, 11:21 AM | #14 | |
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Quote:
It always has been this way.
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Rolex: 116621, 126333, 126711CHNR, 114060, 116500LN White, 126660 JC, 126710BLNR, 126710BLRO, 116610LV, 126610LN, 126610LV, 116508 YG Green Dial, 124300 Turquoise, 126719BLRO Meteorite dial, 228235 Olive dial ,126755SARU, 116505 RG Black dial, 326934 Blue Sky D. Audemars Piguet: 15451ST Blue, 15500OR w/Bracelet, 14790SA, 14790BA, 26022BC(Salmon) Patek Philippe: 5524R, 5712G, ALS: Time Zone 136.032, Cartier: WGSA0030, WSSA0061, YG Oct. 2965, Carree 2961, Breguet: 7137BA, MontBlanc: 109996" |
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1 September 2021, 11:21 AM | #15 |
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Was at Ap house last night, sound like some new model’s hike is beyond 10 percent…. steep….
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1 September 2021, 11:23 AM | #16 |
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Location: Singapore
Watch: AP
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Wondering if PP and Rolex will follow suit.
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1 September 2021, 11:28 AM | #17 |
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Location: USA
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Do prices generally increase globally, or just for certain markets?
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1 September 2021, 11:31 AM | #18 |
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Real Name: John
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Not surprising. Every thing and their mom has gone up in pricing this year.
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1 September 2021, 12:31 PM | #19 |
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It happened. I checked earlier in the day and I just checked again now. The 15500st now costs USD 23,900.
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1 September 2021, 12:52 PM | #20 |
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Yep confirmed. Across the board hike again
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1 September 2021, 01:05 PM | #21 |
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Here's what I'm seeing based on a handful of references I wrote down prices for earlier:
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1 September 2021, 03:04 PM | #22 |
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Do you think this kind of price increase has impact on older/discontinued RO models? (Theoretically, they will go up too on grey market).
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1 September 2021, 03:24 PM | #23 |
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Join Date: Dec 2020
Location: Italy
Watch: Royal Oak 15450
Posts: 31
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It happaned also here, i don't have an overview about all models, but at least on 15450 and 15500 it is lower than 5%, about 2.7%.
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1 September 2021, 03:28 PM | #24 |
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Real Name: Robert
Location: Lone Star State
Watch: AP RO 15400, FOIS
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Have any of the discontinued models gotten cheaper the past 2-3 years? Everything is going up right now.
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1 September 2021, 03:36 PM | #25 |
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Location: Hong Kong
Watch: PP 3800, AP 14800
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1 September 2021, 03:38 PM | #26 |
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1 September 2021, 03:49 PM | #27 |
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15407st has the highest % increase, 18.38%. I compare the CHF rate. 53,300 > 63,100.
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1 September 2021, 03:59 PM | #28 |
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Location: France
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Price increase also in France today
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1 September 2021, 07:04 PM | #29 |
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Real Name: Martijn
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Watch: On the left wrist
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MSRP in the Netherlands for a 15500ST is still € 23,3k ADs have not updated yet their prices on the websites.
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1 September 2021, 07:16 PM | #30 | |
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I was already shocked by the 15450 which jumped up with 5k euro compared to end of 2019 and last year. Now another one.
I informed at 2 ADs for a watch that isn't THAT popular (at least I think so) but I was a bit 50/50 on the price to be honest compared to in demand models, it's too close. Quote:
There are no watches to buy, so your logic doesn't make sense or work. |
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