Platinum vs. White gold vs. steel

[stockjock1975]

This may seem like an obvious and simple question (and maybe it is), but I wanted to know if I am missing anything. Cost differences ignored, is platinum always the preferred choice? All else being equal, I would think a platinum cased watch would be everyones first pick. I'm curious to know if anyone here would not agree with that statement.....and why.

Thanks in advance for your comments.