Celebration 41mm scarcity - one per year?

[studioJ]

Trying to understand the scarcity of the Celebration 41mm OP and wondered if anybody had any thoughts?

AD (who is an old friend), mentioned they'll get only one in the next 12 months. What gives? Surely isn't a difficult dial to make? Is it some sort of bizarre attempt for Rolex to drive a hype piece, on their entry level product? Did they presume interest would be low?

Keen to hear thoughts!