Rolex production expanding?

[BumbleB]

Some healthy speculation .

I drove past Bienne last week on a Sunday and noticed there’s a new building being completed in the Rolex ‘township’.

Hopefully it means they’re expanding capacity soon.












Sent from my iPhone using Tapatalk

[koronet-kid]

That’s the new Window display factory so they can produce more elaborate display’s to take your mind off the fact there are no watches for sale

[Andad]

Originally Posted by koronet-kid

That’s the new Window display factory so they can produce more elaborate display’s to take your mind off the fact there are no watches for sale

That was a bit cynical.


True but cynical….

[rambo99]

wow! supply increases, demand no change, grey market prices are going to drop 20%, at least!

[hellofromthebay]

I was told Tudor is currently manufactured in the Rolex buildings. Next year, Tudor will have it’s own building giving Rolex more space. Maybe that’s actually for Tudor? Who knows!


Sent from my iPhone using Tapatalk

[TimepieceRPP]

Originally Posted by koronet-kid

That’s the new Window display factory so they can produce more elaborate display’s to take your mind off the fact there are no watches for sale

[BumbleB]

Originally Posted by hellofromthebay

I was told Tudor is currently manufactured in the Rolex buildings. Next year, Tudor will have it’s own building giving Rolex more space. Maybe that’s actually for Tudor? Who knows!


Sent from my iPhone using Tapatalk

That could be. In that case Rolex capacity could increase by Tudor moving out…


Sent from my iPhone using Tapatalk

[Ichiran]

Great news!

[sagalassos]

Originally Posted by BumbleB

That could be. In that case Rolex capacity could increase by Tudor moving out…


Sent from my iPhone using Tapatalk

Do you think a new building will help increase the number of workers to produce more watches as well?
Rolex manufacturing procedures requires more qualified workers then to creat more space. That's the "subtitle" what Rolex headquarters explained recently.

[amanbra]

Can’t be a bad sign right? Thanks for sharing photos.

[Bladeshot]

Originally Posted by koronet-kid

That’s the new Window display factory so they can produce more elaborate display’s to take your mind off the fact there are no watches for sale

Well played!

[benji2227]

Capacity increase seems like the logical answer. Unless it has to do with production process change/localization etc.

[alllexandru]

If they dont do it, why no increased capacity, they dont care about customers, etc etc
If they do it, there is no increase but something fishy...Tudor moves in, Rolex keep same capacity, no labour.....etc

WIS life

OP - thanks for sharing!

[BumbleB]

Originally Posted by alllexandru

If they dont do it, why no increased capacity, they dont care about customers, etc etc
If they do it, there is no increase but something fishy...Tudor moves in, Rolex keep same capacity, no labour.....etc

WIS life

OP - thanks for sharing!

Haha, i knew i was going to stir up a hornets’ nest with this one


Sent from my iPhone using Tapatalk

[GoingPlaces]

Supposedly production will increase by about 200K units per year.

[johnwigan]

Originally Posted by sagalassos

Do you think a new building will help increase the number of workers to produce more watches as well?
Rolex manufacturing procedures requires more qualified workers then to creat more space. That's the "subtitle" what Rolex headquarters explained recently.

More machinery, more like. I suppose they have to train someone to load the machines but I'm sure they thought of that before they started building another movement factory. The sooner it starts churning out watches the better, although many on these boards would probably prefer them to close a building rather than open a new one.

[SpiritSoul]

Originally Posted by koronet-kid

That’s the new Window display factory so they can produce more elaborate display’s to take your mind off the fact there are no watches for sale

Exactly what I was thinking...... or the factory to recycle the empty boxes they have piled up at the AD's due to no watches to sell....

[Ichiran]

I can offer my own free time during the weekends and bank holidays to help Rolex churn out more Professional watches for consumers. You are welcome.

[77T]

They are also building a new HQ building in NYC replacing the existing quarters. Many have moved to the LIC building for the duration. Demolition first, rebuild following.

Rendering of the design…



That is more logistical than production related but a sign of renewed activity. However the new 25-story, 155,800-square-foot office building is more than double the old 12-story HQ building.

Ground floor will be a RUSA owned boutique.

Sent from my iPhone using Tapatalk Pro

[vman]

The giant yellow crown.... is just awful. I guess the logo does not scale well ;-)

[brandrea]

Originally Posted by 77T

They are also building a new HQ building in NYC replacing the existing quarters. Many have moved to the LIC building for the duration. Demolition first, rebuild following.

Rendering of the design…



That is more logistical than production related but a sign of renewed activity. However the new 25-story, 155,800-square-foot office building is more than double the old 12-story HQ building.

Ground floor will be a RUSA owned boutique.

Sent from my iPhone using Tapatalk Pro

That sure dwarfs our RSC here in Toronto

[Mystro]

A new building could just be for marketing and general office operations. Rolex is a huge force now and managing its direction takes a lot of people. Rolex is not in the business to see how much inventory they can move. It’s very possible Rolex will voluntarily cut back production or manage it more closely.

[Jack T]

Originally Posted by GoingPlaces

Supposedly production will increase by about 200K units per year.

Based on what? a fistful of stardust?

[GoingPlaces]

Originally Posted by Jack T

Based on what? a fistful of stardust?

That was in an article I read. I stated "supposedly", not certainly. Relax.

[Kevin of Larchmont]

Originally Posted by GoingPlaces

Supposedly production will increase by about 200K units per year.

An additional 200K watches won’t put a dent in demand when there are at least a million WIS on this forum trying to decide whether to go AD or grey and consequently half of that number “waiting for the call.”

[GoingPlaces]

Originally Posted by Kevin of Larchmont

An additional 200K watches won’t put a dent in demand when there are at least a million WIS on this forum trying to decide whether to go AD or grey and consequently half of that number “waiting for the call.”

Yeah, I agree. Demand is so deep right now effect will be minimal. I wonder if Rolex increased their prices by 20-30% if that would make a noticeable difference.

[Cigars&Watches]

Originally Posted by BumbleB

Some healthy speculation .

I drove past Bienne last week on a Sunday and noticed there’s a new building being completed in the Rolex ‘township’.

Hopefully it means they’re expanding capacity soon.












Sent from my iPhone using Tapatalk

Hey OP or anyone who lives in that location. Cant you look up the building permits on line and see what Rolex is proposing to build. In Canada all this information is open to the public and can be found through the local building permits that has to be authorized by the city.

[IamJacky]

Interesting to see! Thanks for sharing!

[Seddyspaghetti]

Cool

[TheHulk]

Originally Posted by BumbleB

That could be. In that case Rolex capacity could increase by Tudor moving out…


Sent from my iPhone using Tapatalk

That would be great!!!! Adios Turdor