Full Page advert....

[gerry100]

My local AD in my small market had a full page ad in the Sunday paper.

Gold Day date.

Less than 2 weeks before Xmas

What does this mean?

[GB-man]

It’s a sign you should buy one I guess?

[enjoythemusic]

It means he had the budget, and graphic design, to advertise in the newspaper.

[dannymac55]

I wouldn't look too much into it. Rolex dictates to AD's what watches they feature in ads, the style of the ads, and even the placement.

Any time I go through the airport I text my AD with a photo of one of their adverts featuring a Daytona, GMT, or Submariner as a joke. They frequently tell me, somewhat annoyed, that they're made to advertise watches they don't have, which leads to dozens of calls every day with people asking if they have in stock watches they obviously don't have, but are made to feature.

[Cigars&Watches]

It means they have a certain amount to spend on advertising nothing more. Rolex Wants to keep their image up

[Mystro]

It means as much as the Rolex billboards on the highway advertising watch models they haven’t had in years. It gets customers in their store to sell them a pair of earrings or Brietling/Omega.

[gerry100]

I'd worry about disappointing a Xmas shopper with money

[inadeje]

It means that a clause within the Rolex distribution agreement obliges ADs to spend X annually on marketing in Y geographic area (all ads and copy must be approved by Rolex). Your AD hadn’t spent enough this year so before year end he ditched some dollars to fulfill the contractual terms.

No it doesn’t mean the AD miraculously has that watch nor any other variant, rather they’re just abiding by contract terms which if violated could put the AD status in jeopardy.

[1665fan]

Draw you in with the DD add, when that’s not there flip you to garbage jewelry and diamonds….

[SaintMickey]

They want foot traffic so they can sell you jewelry.

[Wcdhtwn]

He’s thinking about 2022 sales and giving people hope watches appear for him to sell.

[ks58]

Time to head into the store!

[grimps]

They obliged to spend so much a year on advertising, really all the ADs are doing is Rolex's advertising for them

[HogwldFLTR]

Originally Posted by 1665fan

Draw you in with the DD add, when that’s not there flip you to garbage jewelry and diamonds….

Originally Posted by inadeje

It means that a clause within the Rolex distribution agreement obliges ADs to spend X annually on marketing in Y geographic area (all ads and copy must be approved by Rolex). Your AD hadn’t spent enough this year so before year end he ditched some dollars to fulfill the contractual terms.

No it doesn’t mean the AD miraculously has that watch nor any other variant, rather they’re just abiding by contract terms which if violated could put the AD status in jeopardy.

Originally Posted by SaintMickey

They want foot traffic so they can sell you jewelry.

It means they know what people want and can use it to lure customers to the shop. That and perhaps they're fullfilling legal obligations; nothing more.

[Watchcollector123]

Originally Posted by enjoythemusic

It means he had the budget, and graphic design, to advertise in the newspaper.

And that the town has a newspaper:-)

[RolexSimon]

Originally Posted by inadeje

It means that a clause within the Rolex distribution agreement obliges ADs to spend X annually on marketing in Y geographic area (all ads and copy must be approved by Rolex). Your AD hadn’t spent enough this year so before year end he ditched some dollars to fulfill the contractual terms.

No it doesn’t mean the AD miraculously has that watch nor any other variant, rather they’re just abiding by contract terms which if violated could put the AD status in jeopardy.

This 100% they're obliged to do it. I often see the most unobtainable watches in the adverts.

[alphadweller]

He must have received a few DDs he's keen on selling, with the holiday season fast approaching.