Time for rolex pepsi price to come down to earth

[JSolution]

Originally Posted by Sandpit

Speculators will be panicking now after expecting a big jump on a “discontinuation” which never happened.

Panicking? What are they going to be out? A few grand at absolute most? I don’t think anyone is panicking

[BraveBold]

Of course price will now adjust lower. Supply expectations are higher and demand from flipper cohort will decline.

Will it come back to Earth or earth? Depends on your definition but it won’t come down to near msrp. It may still be a sizable drop from where it trades today but not near msrp…

[pessoa00]

On the contrary. I think it will continue to raise on the long term if it continues to be as rare ou even rarer than the Daytona (that’s the current situation on my current AD who manages several locations and one Rolex boutique - I already have a Daytona and a Pepsi, so no need for them to hype one over the other in our conversations. I hear the same from other geographies).
By staying on the catalog it gives it more visibility on the long term than if it was discontinued.
The discontinuation could have spiked the interest on the short term, but people eventually move on to whatever is the hot novelty.
By keeping it on the catalogue, if production is indeed reduced and ADs are indeed receiving less inventory, people will continue to have it on the top of their list and grey market will take advantage of that imbalance.
Rolex now have quite a number of GMTs with the same bezel basis, which should be easier/more profitable to produce in more quantities. The Pepsi, which is arguably the more iconic gmt, seems to have a different production process and the steel version bezel is shared with 2 gold variations, which should have higher margin. As such, regardless of the difficulty in production rumors, I think Rolex has all the incentive to keep production of the steel Pepsi low and placing it on the same level of unobtainablility of the steel Daytona.

[thesharkfactor]

Originally Posted by pessoa00

On the contrary. I think it will continue to raise on the long term if it continues to be as rare ou even rarer than the Daytona (that’s the current situation on my current AD who manages several locations and one Rolex boutique - I already have a Daytona and a Pepsi, so no need for them to hype one over the other in our conversations. I hear the same from other geographies).
By staying on the catalog it gives it more visibility on the long term than if it was discontinued.
The discontinuation could have spiked the interest on the short term, but people eventually move on to whatever is the hot novelty.
By keeping it on the catalogue, if production is indeed reduced and ADs are indeed receiving less inventory, people will continue to have it on the top of their list and grey market will take advantage of that imbalance.
Rolex now have quite a number of GMTs with the same bezel basis, which should be easier/more profitable to produce in more quantities. The Pepsi, which is arguably the more iconic gmt, seems to have a different production process and the steel version bezel is shared with 2 gold variations, which should have higher margin. As such, regardless of the difficulty in production rumors, I think Rolex has all the incentive to keep production of the steel Pepsi low and placing it on the same level of unobtainablility of the steel Daytona.

I tend to agree.

[russ86]

I think instead of being sold at 20 or 21 the prices will go down to maybe 18.5 to 19

[z train]

Why are so many of you assuming production has been reduced? You guys sound a lot like grey market dealers and not enthusiasts

[travisb]

I don't see the demand decreasing, so I wouldn't think prices would be coming down. It remains one of the hardest to get pieces from an AD. Glad I don't have to play the guessing game.

[chris242]

Originally Posted by z train

Why are so many of you assuming production has been reduced? You guys sound a lot like grey market dealers and not enthusiasts

With the introduction of only 1 ss sports model, one would think that means more effort will go into the production of current models.


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[Mathematoxic]

I really don’t understand the rumour that there are production issues with the red/blue bezel. You really believe Rolex will actually have problem with this? Changes in colour over the years don’t mean there are any problems with production.
Even if there are problems, do you think Rolex will tell anyone about it? Come on

[hojlund]

actually there are a bunch of ss pepsi in the safe of every AD, grep price will drop below msrp in no time.

[Nairn1980]

Originally Posted by hojlund

actually there are a bunch of ss pepsi in the safe of every AD, grep price will drop below msrp in no time.

Grey price will not fall below MRSP on Pepsi

[johnsonsxusfrt]

The grey dealers have started to unload their Pepsi inventory. I saw more listed on the dealer sites in one day than in the past 6 months. One guy even posted "2025 discontinued model" LOL!!

[jaydav2306]

No doubt the greedy ones would have held on to inventory but most greys in London that I interacted with have had them constantly in and out the door. One thing is for sure there are less hitting ADs than the BLNR and the VTNR, and the Pepsi now isn't going to drop below the price of a VTNR.

From Rolex stand point this is the GMT with the greatest history and heritage and they will be using the scarcity to lure people to the brand.

If everyone could have one, no one would want one.... and they damn well know it

[Mystro]

A slight adjustment at best in price. No way you will see a significant price fall. If you are looking to bargain shop a SS GMT, it ain’t happening.

[Chadridv]

they'll drop but not back to earth.

[rickjtx]

Just checked Chrono24 and I see 647 listings of the 126710 model listed for sale. Is this more listings than normal? If so, then the prices should soften.

[BruRol]

Oooft. There are some strange notions on this thread.

Firstly. The ceramic bezels are't painted. Else if you chipped / cracked one you would see a base colour underneath. The colour comes from the pigments, metals and metal oxides added to the ceramic mix before firing. If you chip the blue section of your Pepsi bezel you won't find red ceramic underneath.

Secondly. Rolex have been producing the ceramic bezel for years now, yes there have been slight colour shifts, but to think that they have difficulty producing them is just silly. Changes in shade are more likely due to changes in the supplier of base materials. And there are multiple reasons as to why that would happen (contracts, international sanctions, environmental regulations, cheaper alternatives identified).

Thirdly. Pepsi GMT are not rare. They may be hard to find win some areas of the world but in others they are ten a penny. My 'go to' Singapore Grey dealer currently has 14 to pick from. And that's a restock since the last 5 or 6 they had in. During a recent trip to Japan every Grey market window a walked past had at least one Pepsi in the window. I would suggest Pepsi are not rare, they simply go where the money is.

[mini sub]

We seem to live in a world where everyone thinks stuff will just stay the same and not change. Its only 20 years ago since these were unfashionable and a 2.5k watch easily purchased by the dull middle management who aspired to have one.

[Wobbly]

Originally Posted by mini sub

We seem to live in a world where everyone thinks stuff will just stay the same and not change. Its only 20 years ago since these were unfashionable and a 2.5k watch easily purchased by the dull middle management who aspired to have one.

Everything changes with time, that’s how we and things around us evolve.

In your previous posts, you don’t like GMT’s and despise red and blue bezel, so maybe in 20 years time you may come to love them

[mini sub]

Originally Posted by Wobbly

Everything changes with time, that’s how we and things around us evolve.

In your previous posts, you don’t like GMT’s and despise red and blue bezel, so maybe in 20 years time you may come to love them

I won't, been a Rolex owner for 30 plus years now. I like the 2024 one black/grey. Gave up the colour watches once I left pre school.

[Bazil]

There’s plenty of them on Chrono24 .. and many UK Grey dealers have them, prices are softening, and of course YouTube and Social Media hype inflates pricing .. still a lovely watch, and I prefer Mark 1 lighter colours -

[LPan]

The grey price is a function of demand and supply which in turn is characterised by trends, consumer behaviour etc. Taking a couple of examples, the Sprite was bought up by speculators purely on the assumption they would be discontinued and not necessarily because they like them. So prices firmed a little and now post WoW they are being flipped back out. Supply is plentiful and so prices are softening. The Pepsi however is generally bought because like them and wear them and so although some were bought speculatively and drove prices a little higher, post WoW they are not being dumped back out so supply is as 'limited' as it was before hence prices are holding well.

[Bro Watch]

It is highly improbable that there will be a significant price reduction. The watch in question is of exceptional quality and is not easily obtainable.

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[Hollie_Rollie]

Originally Posted by Bro Watch

It is highly improbable that there will be a significant price reduction. The watch in question is of exceptional quality and is not easily obtainable.

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Meh. It has a colorful bezel, is that the bar for exceptional quality at 18-20k price point ?


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[OTX]

Just checked Chrono24 and as of today there are 649 of the 126710BLRO(Pepsi) for sale, 820 of the 126710BLNR(Batman and Batgirl) for sale and 542 Sprites for sale. Based on that, looks like the Batman and Batgirl are in highest supply and the Sprite in lowest. I know it’s not 100% accurate but it gives an idea of supply.

[alphadweller]

I like the Pepsi, but not enough to pay over retail for it, or any watch for that matter. I understand why people who love it would do it though, I would if I did. My wallet is happy I'm not in that boat. My wife and kids too .

[afjag256]

There is no shortage of the other gmts and asking prices on those on the secondary market are still way over retail. Nothing to do with real scarcity.

[rolesor2022]

Pepsi's will stabilize at 18k imo. It won't ever go lower than 17k.

[Alvar*]

It is not a rare watch. Demand is just very very high. In Watches and Wonders it was the most common watch alongside with a ceramic sub amongst the visitors (confirmed by me). Many young ppl barely finished high school were wearing pepsis.


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[Ravager135]

BLRO prices will stay up or at the very least continue to command a sizeable premium over its counterparts. There's essentially four stainless steel GMT-Master II variations now. Regardless of which variation you personally prefer, the BLRO remains the most popular.

I highly doubt ADs are going to shipped more GMTs, more likely is that the BLRO will fit in a rotation with the other models which are distributed every few weeks. My AD has point blank told me (this was two years ago to be fair when there were only two variations) that they essentially get a BLNR in one shipment and then a BLRO in the next. When I presented asking for a BLRO he told me he expected one in the next shipment and sure enough it arrived because he had a BLNR in the previous one. I'm not suggesting necessarily that each variation will be be a quarter of production or distribution to ADs, but that simply Rolex will be able to fill the demand for GMTs with easier to produce models than the BLRO bezel. I just can't see things changing much.