Historic Adler's New Orleans Lost AD Status ...

[Fleetlord]

They no longer fit what Rolex was looking for in an AD.

More doors will be cut.

Less is more in Luxury. This is the way.

[43Airking]

Originally Posted by BlondesNwatches

In New Orleans? or where at?

St. Louis, MO. USA

[metrybaw]

It's sad though. I wouldn't be surprised if Adler's were one of the original Rolex retailers in the US. They've been around for that long.

Originally Posted by Fleetlord

They no longer fit what Rolex was looking for in an AD.

More doors will be cut.

Less is more in Luxury. This is the way.

[OldLume]

AD's dropped have happened all across the land, let alone the globe. Many fine family AD's are truly out in the cold for the loss. I sympathize with many of the AD's as small businesses with decades of loyalty to the crown having the rug pulled. It is a community loss not just a customers. Spend too much time here and it sounds like perhaps some Rolex customers might be on the selfish side.

[Actor07]

I remember that was my go to watch shop back in the 90s on Canal Street. I bought a Cartier Pasha and a Breitling Astro chronomat. I always remember Coleman Adler as a nice gentleman. I think Adam was my salesman but I could be wrong. Anyway the salespeople was always professional and went above and beyond. I am sorry to see them go. They were an institution in the New Orleans metro area.

[taylor2000]

Adam has been a personal friend since long before he sold watches. He's an amazing, honest, hard working person. He served his country with honor and distinction before he got in this business. Defaming him on an anonymous bulletin board shows what little character some people have.

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[LJubel328]

Originally Posted by 43Airking

St. Louis, MO. USA

Simons?


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[fly4food84]

Adler’s has been my least favorite AD. They’ve lost all their luxury brands one by one for a reason. Without these brands they will be in trouble.

[Dave O]

Maybe someone can just go there and ask them what's up, why losing Rolex?

[43Airking]

Originally Posted by LJubel328

Simons?


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Clarkson Jewelers.

[BillA]

Over 10 years ago, Laviano Jewelers in Westwood, NJ was a Rolex AD and then no more. They had to be one of the longest standing AD's Rolex had. Rolex probably wanted the "boutique" in the store. To do so they would have had to build out, take over next door space which was not available, so they lost their AD status. Was kind of sad.

[casadecamporolex]

Rolex makes the decision to close the AD.
Even stores that have submitted plans for re-design have gotten the letter.
These fine folks don’t even bother with a call.
My personal AD got the letter during Covid.

[LJubel328]

Originally Posted by 43Airking

Clarkson Jewelers.

Clarkson completed the dedicated Rolex renovation last year. Are they already adding to this recent shop-in-shop?


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[996marty]

Originally Posted by Pius XIII

Not a loss AT ALL. The real shame here is that Adler’s was letting their main Rolex guy Adam make deals out of the back door for all of the hot models. He was clearly not interested in selling anything to actual enthusiasts and never wanted to bother selling anything else in the store. I’m sure he’s the reason they lost Patek and Cartier as well. He boasted about keeping his more expensive purchases of gold Patek and Rolex models off of the books so other employees couldn’t see his purchases. Good riddance.

Hopefully Rolex wises up to Lee Michaels’ antics of only promising in demand models in exchange for purchases of diamond jewelery and other slow sellers. Both managers and sales associates are very open about their quid pro quo policy. With this being the sales strategy for the remaining 1/2 of Rolex ADs in the area, it’s been very easy to lose all interest in Rolex as a brand.

Some pretty strong accusations hope that can be validated

[43Airking]

Originally Posted by LJubel328

Clarkson completed the dedicated Rolex renovation last year. Are they already adding to this recent shop-in-shop?


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To your point - maybe the Rolex Section Stays the same - but main section of the store is being totally redone. More dedicated space to GS, Tag, Oris, Tissot, Brietling & Jewelry. I think they are supposed to be done in June or so. If you are in the area - I highly recommend them. (Sorry to the OP for hi-jacking this thread a bit)

[Fleetlord]

Like it or not, this is what great brands due and how they stay "great"

I remember watching a Hodinkee talking watches with the outgoing AP CEO and he made it clear that one of the most important things (in the mid 2000's) they did as a brand was, besides get watches on the wrist of "influential" celebrities and business leaders, to greatly cut down the points of sale (AD Doors).

Too much distribution is toxic in this space. Rolex feels they have too much distribution and they will eliminate those that don't fit in anymore. It feels ruthless, I know, but so is consumer sentiment.

Look as recently as Grand Seiko.....market darlings just a few years ago...but they overproduced and over distributed their position and the market is making them pay with sudden indifference. It doesn't take much to tip the balance and it can happen very quickly.